Hello Data Lovers
I'M
illakkia elumalai.
Showcasing Data Decisions.
MY ANALYTICAL SKILLS
POWER BI
90%
SQL
85%
PYTHON
80%
DATA VISUALIZATION
95%
DATABASE MANAGEMENT
85%
AUTOMATION
90%
IE
Data Analyst who transforms raw numbers into real business impact. With 2+ years of experience, I specialize in automation, web scraping, and building dynamic Power BI dashboards that drive smarter decisions. Whether it's boosting campaign performance or uncovering trends in millions of data points I turn complexity into clarity with Python, SQL, and a sharp analytical mindset.
power bi dashboards
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WORK EXPERIENCE
March 2023-Present
INNOPPL
Data Analyst
Developed end-to-end automation solutions using Python, Selenium, and Google Cloud APIs to extract 20+
competitor intelligence metrics (meta tags, backlink data, anchor text, domain scores), replacing manual workflows
and accelerating campaign research for the marketing team.
● Scraped, cleaned, and enriched 90,000+ leads weekly to power outbound campaigns for The Commerce Shop’s
eCommerce services directly supporting marketing and sales teams in improving outreach efficiency and
conversion quality.
● Built a custom Python + OpenAI solution to analyze company websites, identify UX and tech improvement areas,
and generate personalized insights for outbound campaigns resulting in a 22% increase in email open rates.
● Automated tech stack classification across lakhs of domains using Python scripts, enabling large-scale segmentation
of Shopify, WooCommerce, and Magento stores to support precision targeting.
● Developed interactive Power BI dashboards and weekly reports to visualize lead engagement trends, tech stack
insights, and pitch performance enabling data-driven improvements in timing, messaging, and targeting strategies.
● Conducted behavioral analysis on historical unsubscribe and drop-off patterns across campaigns, driving a 4%
reduction in unsubscribe rates through refined segmentation and tailored content strategies.
Jul 2022 - Sep 2022
Abhyaz
Data Analyst Intern
Scraped 3,000+ educational institute leads, driving business development initiatives.
● Used Zoho Analytics to create visualizations that effectively conveyed the volume and insights of
extracted data.
CONTACT
Feel free to reach out for collaboration opportunities, inquiries, or simply to connect. Let's discuss how data-driven insights can elevate your business performance.
